You have Gmail, again.
Well without sounding like a scratched record, in line with our series of blog posts on Google’s offline direct marketing activity, Gmail has arrived yet again, giving us something to blog about...
View ArticleHow to improve your b2b marketing results?
Although we usually focus on a combination of online and offline marketing approaches, most of the work we actually get involved with clients in b2b land, is still very focussed on more traditional...
View ArticleGoogle Mail Strikes again
Anyone remember Lonnie Gordon? Well back in the early nineties, she had a hit with ‘Happenin’ all over Again’ and this is what occurred to us when this little beauty landed on the doormat. Yet again...
View ArticleB2B Firms to Increase Marketing Spend in 2011
Interesting news for companies who operate in the business to business arena, following a survey from BtoB Online magazine. Their survey, including 426 b2b marketers, indicated that 52 per cent of B2B...
View ArticleCMO Role To Be More Data Focused
“The CMO role is to be more data-focused and less creative over the next five years because of the increased pressure to prove the ROI of campaigns”, according to a report from IBM via Marketing Week....
View ArticleAn Insider Guide to Your Next B2B Data Purchase
BEING a b2b data driven marketing company, we get regular questions regarding data quality. Based on the typical conversations we then have with clients about data, it is obviously widely...
View ArticleUsing Linkedin Group Statistics to find your ‘Social audience’
BEING a typical data driven marketer, here’s a feature that us marketers and social media enthusiasts can REALLY make use of. Have you ever wondered whether the people in your Linkedin group are...
View ArticleThe Chronic State of B2B Marketing in 2012
I was just having a bumble round the web, turned left and suddenly came across a report by Meclabs blocking the road. It’s basically research of 1,745 b2b marketing people, to find out how things are...
View ArticlePostage rise means we need to be intelligent with our direct mail
HAVING MET with a number of clients in the last week, many of them are thinking about their direct mailing campaigns and the impact of the changes to the cost of postage. In some cases, companies have...
View ArticleBuying data from abroad. Are you willing to take the risk?
I heard a bit of a cracker today that I just had to share. A while ago we got an inbound enquiry from a reputable organisation looking for some email marketing data for a marketing campaign. The...
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